About Us

Welcome to Blue Serenity Boutique!

We're excited to have opened our doors for the first time in the Summer of 2020 in sunny Miami, FL! Here at Blue Serenity we've hand-picked a collection worthy of your next tropical destination getaway. 

Our Story

We are a family owned boutique who's passion and fondness has always been about the ocean and the beauty and life it surrounds us with. We are lucky enough to have been able to grow up and live in a place that is so close to one of our favorite destinations where we can spend our pastime enjoying nature.

What We Offer 

Our boutique is your one-stop shop to pick up all the essentials needed for your next trip to paradise. We're proud to offer a collection of wardrobe staples and essentials such as boardwalk fashion, breezy cover-ups, and a variety of artisanal accessories. With pieces from all many parts of the world, our store is brimming with hidden treasures any girl would covet. 

The merchandise that we carry are specially curated for all girls and women in mind! If you're more of the elevated, sophisticated and trendy type or more of the casual and cute boho girl next door, we've got you! We are sure that anyone who visits our little shop will find something they love!

Some items worth noting are our "Wayuu Bags". All of the these bags known as "Mochilas", have all been handwoven from the women of the Wayuu tribe. All bags are never the same. The colors and prints chosen symbolize the tribes culture, wisdom, knowledge and family. They take about a month to make just 1 bag. We work with a group that helps provide sustainability to the tribes. Each bag that's purchased helps donate tanks of clean water to the villages of the Wayuu  who reside in the rural areas of Colombia and Venezuela.

Our Mission

Here at Blue Serenity Boutique, our purpose is to help give back to the protection and conservation of the ocean and marine life. We do our part by recycling, using reusable bags and bottles to reduce our plastic waste, as well as collecting trash from the ocean and beaches during our outings. When you purchase from our store, you are helping us donate. Every purchase helps us donate 5% of the profits to local Florida charities and the Ocean Cleanup Project such as...






So don't feel guilty about shopping with us! You're actually helping us make a difference so we can continue to enjoy our beautiful home 😊

Thank you and "Sea" you soon!